Dyhdalewicz, Anna; Widelska, Urszula - In: E-Finanse : finansowy kwartalnik internetowy 13 (2017) 2, pp. 1-13
accepted scientific perspective. The article verifies the concept of innovation in terms of marketing and accounting. The main … concerning innovation is limited because of different perceptions of sources and results of innovation within these two fields … concerned mainly with marketing innovation. The perspective of accounting innovation was also analyzed through a literature …