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In this paper we challenge the traditional notion of ambiguity as an undesirable element in New Product Development … (NPD) and explore how companies sometimes sustain or even increase ambiguity during their NPD projects. Based on … can be better understood. We identify four ways that NPD projects can benefit from temporarily sustaining ambiguity …
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Financial institutions make use of a variety of delivery channels for servicing their customers. The primary channel utilised as a means of acquiring new customers and increasing market share is through the retail branch network. The 1990s saw the Internet explosion and with it a threat to...
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