Similar Search Results

On the strategic use of attention grabbers

Eliaz, Kfir; Spiegler, Ran - In: Theoretical economics : TE ; an open access journal in … 6 (2011) 1, pp. 127-155

When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...

Persistent link: https://www.econbiz.de/10011695060

Understanding prices at art auctions : a conceptual framework for the auction price mechanism

Noll, Laura - 2022

ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual …, this thesis inspires marketing and pricing in other industries. …

Persistent link: https://www.econbiz.de/10013450820

The Methodology in Empirical Sales Ethics Research: 1980–2010

McClaren, Nicholas - In: Journal of Business Ethics 127 (2015) 1, pp. 121-147

better understand the drivers of empirical sales ethics research, the foundations used in business, marketing, and sales … empirical testing, a greater variety of moral frameworks and wider use of marketing exchange theory is needed. The review …

Persistent link: https://www.econbiz.de/10011242092

The role of international marketing channels in economic development: A structural analysis of the effects of exporting and importing on economic level and basic needs.

Mullen, Michael R. - The University of North Carolina at Chapel Hill

International marketing is growing in volume and importance for firms. Consequently, the impact of international … marketing on society has also taken on additional importance. Distribution through international marketing channels, often … referred to as exporting and importing, is the most frequently researched aspect of international marketing. Many marketing …

Persistent link: https://www.econbiz.de/10009431626