Esse artigo investiga os efeitos de notícias a respeito do mau da vaca louca ou BSE sobre o consumo das carnes bovina, suína e de aves nos EUA. Presume-se que o sistema nacional de identificação animal (NAIS) poderia em tese atenuar a percepção de risco dos consumidores sobre contrair o...

This article investigates the willingness to pay for the National Animal Identification System (NAIS) in the US. It is assumed that with the NAIS in place, consumers' risk perception about zoonosis, BSE or mad cow and residues in meat may be mitigated. Therefore, food safety indices for beef,...

The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...