Showing 1 - 10 of 18
' perspectives towards marketing practices, little is understood. Therefore, this exploratory article has been conducted to analyse … the differences in fans' perceptions and attitudes towards both traditional and social media marketing. The article shows … similarities and differences in perceptions and attitudes towards different parts of traditional and social media marketing. The …
Persistent link: https://www.econbiz.de/10012042600
Automobiles Sector that has put India on Global map. Therefore, studying branding in this industry brings reveals that marketing … improve effectiveness of marketing in SMEs. …
Persistent link: https://www.econbiz.de/10012042988
specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond … quickly to changing marketing requirements. Four approaches explain marketing role in small firms: the stages/growth model …, the management style model, the management function model and the contingency model. SMEs face-marketing problems due to …
Persistent link: https://www.econbiz.de/10012042994
negligence, there could be a reduction in the product market. The present article examines the impact of social network marketing … of social network marketing are effective in creating a brand-specific brand value for the customer. …
Persistent link: https://www.econbiz.de/10012043785
Value chain governance (VCG) strategies have important marketing implications for specific wine and agri-food products …
Persistent link: https://www.econbiz.de/10012044772
-ers. Implications for fruit marketing based on results are discussed. …
Persistent link: https://www.econbiz.de/10012044777
The digital age has brought up improved and efficient marketing ways for businesses to grow, earn publicity and … generate more revenue. Web 2.0 marketing is a marketing medium that allows business to collaborate through sharing activities … such as content and multimedia. This study explores the value which Web 2.0 marketing adds to the Nigerian SME's. The …
Persistent link: https://www.econbiz.de/10012045879
marketing products and to identify the impact of such adoption on developing international markets. This study also aims to … determine the major obstacles restraining banks marketing their products internationally through the Internet and to make … recommendations conducive to an effective and optimal implementation of Internet applications for marketing bank products locally and …
Persistent link: https://www.econbiz.de/10012046799
Marketing managers in many industries are seeking to provide their companies with new tools to detect market changes … for both marketing strategies and competitive intelligence purposes since the information required to deal with … microblog presence, so far, very few academic research focused on microblog as a marketing intelligence tool. Therefore, the …
Persistent link: https://www.econbiz.de/10012046800
High level of informality in the relationship between brand managers and advertising account representatives has been described as factor affecting positive work dynamic and long – term success. Although means of informal communications such as emails are still used, social networks have been...
Persistent link: https://www.econbiz.de/10012046814