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In recent years, the American market system has come under increasing criticism from those it serves. Many young people, radicals, members of minority groups and even middle-of-the-roaders are concerned about such things as poor product quality, poor variety, unsafe products. and misleading...
Persistent link: https://www.econbiz.de/10005556511
Wensley (1994) makes three key points. First, it is worthwhile to conduct empirical studies of the value of management techniques. Second, managers probably misuse portfolio methods. Third, the Armstrong and Brodie study is flawed. We agree with all three points.
Persistent link: https://www.econbiz.de/10005556514
tested this implication in a marketing context by conducting experiments on advertising and product-design decisions. Each …
Persistent link: https://www.econbiz.de/10005556531
Brownlie and Saren (this issue) claim that “few innovative papers appear in the top marketing journals.” They attribute … in marketing management. I address the first two issues (the problem and why it occurs) by using empirical search by …
Persistent link: https://www.econbiz.de/10005556542
Members of professional groups were much more likely to respond to a mail survey than nonmembers who were also experts in the area (43.7% versus 13.7%). A one-dollar (U.S.) prepaid monetary incentive increased the response rates, and it was as effective for members as for nonmembers (gains of...
Persistent link: https://www.econbiz.de/10005556558
search, role-playing yielded more accurate predictions. In two studies on marketing negotiations, the predictions based on …
Persistent link: https://www.econbiz.de/10005556559
applaud this effort to study marketing planning in New Zealand. Nevertheless, I find it difficult to accept the conclusions … drawn by the authors of “Marketing Planning in New Zealand” (MPNZ). I am concerned with the definition of marketing planning …
Persistent link: https://www.econbiz.de/10005556568
incumbent firm has an aggressive strategy it sets a marketing limit strategy that do not permit the other firm to enter the …
Persistent link: https://www.econbiz.de/10005561411
This paper presents and interprets descriptive statistics generated from data obtained in a survey of clients of five microfinance organizations believed to be among the best in Bolivia. These lenders represent different combinations of organizational design, lending technology, and market area...
Persistent link: https://www.econbiz.de/10005134580
Facing a growing competitive environment, higher education institutions have increased dramatically the competition for recruiting and retaining students providing a high quality service as a solution to compete. Frequently, researchers who have studied the service quality and client...
Persistent link: https://www.econbiz.de/10005134626