What is the resilience of the marketing discipline? In other words, what is the perennity of the marketing concept, of … marketing principles and purpose, and what is the adaptive capacity of marketing over time? In what measure are marketing … marketing respond to the severe shocks that characterize our time and to what extent does it integrate societal issues? Are …

This case explores the aggregate influence of corporate marketing practices on public health and examines the … increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity … epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic …

In this new book, traditional marketing approaches such as branding, customer research and competitive strategy are … companies are not to betray it. The book is as much about strategy and organisational structure as marketing. The concept of the …

, l'innovation en management, le marketing viral, le CV vidéo, l'entreprise et le religieux, le contrôle des entreprises à …

For the twentieth anniversary of Décisions Marketing, seven editors-in-chief of the journal, from the origin to … nowadays, are sharing their vision of the future of marketing decision-making. Their analysis highlights the difficulty of …