Narrow search
Showing 1 - 10 of 42
Cover Image
Marketing strategies : new approaches, new techniques
McDonald, Malcolm (ed.) - 1995 - 1. publ.
Persistent link: https://www.econbiz.de/10000543648
Cover Image
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Cover Image
Strategic marketing planning
McDonald, Malcolm - 1996 - 2nd ed
Persistent link: https://www.econbiz.de/10000590826
Cover Image
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
Cover Image
Marketing : a complete guide
McDonald, Malcolm; Christopher, Martin - 2003 - [New ed.]
Persistent link: https://www.econbiz.de/10001721107
Cover Image
Marketing accountability : how to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2009
Persistent link: https://www.econbiz.de/10003798578
Cover Image
The complete marketer : 60 essential concepts for marketing excellence
McDonald, Malcolm; Meldrum, Mike - 2013 - 1st Edition
Persistent link: https://www.econbiz.de/10009739364
Cover Image
Marketing and finance : creating shareholder value
McDonald, Malcolm; Smith, Brian D.; Ward, Keith - 2013 - updated and rev. 2. ed.
Persistent link: https://www.econbiz.de/10009783455
Cover Image
Marketing plans that work
McDonald, Malcolm; Keegan, Warren J. - 2002 - Second edition
Persistent link: https://www.econbiz.de/10010214276
Cover Image
The future of marketing : brightest star in the firmament, or a fading meteor? some hypotheses and a research agenda
McDonald, Malcolm - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 431-450
Persistent link: https://www.econbiz.de/10003874130