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Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton; Gopaldas, Ahir; Lindridge, Andrew; … - In: Journal of marketing 84 (2020) 4, pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
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R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
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What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density
Thomaz, Felipe; Swaminathan, Vanitha - In: Journal of marketing 79 (2015) 5, pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
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Marketing alliances, firm networks, and firm value creation
Swaminathan, Vanitha; Moorman, Christine - In: Journal of marketing 73 (2009) 5, pp. 52-69
Persistent link: https://www.econbiz.de/10003875406
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Marketing under uncertainty : the logic of an effectual approach
Read, Stuart; Dew, Nicholas; Sarasvathy, Saras D.; … - In: Journal of marketing 73 (2009) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10003838419
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Brand experience : what is it? : how is it measured? ; does it affect loyalty?
Brakus, J. Jos̆ko; Schmitt, Bernd; Zarantonello, Lia - In: Journal of marketing 73 (2009) 3, pp. 52-68
Persistent link: https://www.econbiz.de/10003838430
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Does customer demotion jeopardize loyalty?
Wagner, Tillmann; Hennig-Thurau, Thorsten; Rudolph, Thomas - In: Journal of marketing 73 (2009) 3, pp. 69-85
Persistent link: https://www.econbiz.de/10003838586
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The impact of counterfeiting on genuine-item consumers' brand relationships
Commuri, Suraj - In: Journal of marketing 73 (2009) 3, pp. 86-98
Persistent link: https://www.econbiz.de/10003838590
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Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram; Balachander, S.; Kannan, P. K.; Shankar, … - In: Journal of marketing 73 (2009) 3, pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
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The direct and indirect effects of advertising spending on firm value
Joshi, Amit; Hanssens, Dominique M. - In: Journal of marketing 74 (2010) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10003940505