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Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A. - 2007
Persistent link: https://www.econbiz.de/10004875849
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Internet marketing : strategy, implementation and practice
Chaffey, Dave (contributor) - 2009 - 4. ed.
Persistent link: https://www.econbiz.de/10004927627
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Internet marketing : strategy, implementation and practice
Chaffey, Dave (contributor) - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10004867013
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The undermining of beliefs in the autonomy and rationality of consumers
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - 2008
Persistent link: https://www.econbiz.de/10004897028
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Brand risk : adding risk literacy to brand management
Abrahams, David - 2008
Persistent link: https://www.econbiz.de/10004900024
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Sound business
Treasure, Julian - 2007
Persistent link: https://www.econbiz.de/10004900668
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Gravitational marketing : the science of attracting customers
Vee, Jimmy; Miller, Travis; Bauer, Joel - 2008
Persistent link: https://www.econbiz.de/10004901199
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Marketing for engineers, scientists and technologists
Curtis, Tony - 2008
Persistent link: https://www.econbiz.de/10004901288
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Creating market insight : how firms create value from market understanding
Smith, Brian Drew; Raspin, Paul G. - 2008
Persistent link: https://www.econbiz.de/10004907296
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Building buzz to beat the big boys : word of mouth marketing for small businesses
O'Leary, Steve; Sheehan, Kim - 2008
Persistent link: https://www.econbiz.de/10004907517