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Data Mining - Ein einführender...
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Marktforschung
Marketing
29,039
Data Mining
5,729
Data mining
5,585
Marketingmanagement
3,481
Marketing management
3,253
Theorie
2,756
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2,734
marketing
2,496
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2,200
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1,966
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1,959
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1,913
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1,903
Germany
1,835
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1,370
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1,264
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1,203
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1,158
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1,140
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1,137
Agribusiness
1,104
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863
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858
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855
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854
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843
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833
Marketingtheorie
813
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761
Markenführung
756
Brand management
741
Market research
739
Agricultural and Food Policy
730
Electronic Commerce
707
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703
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668
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652
Crop Production/Industries
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615
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Koschnick, Wolfgang J.
12
Malhotra, Naresh K.
10
Hruschka, Harald
8
Kotler, Philip
8
Birks, David F.
6
Green, Paul E.
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Donnelly, James H.
5
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Sheth, Jagdish N.
5
Wind, Yoram
5
Alexander, Ralph S.
4
Bradlow, Eric
4
Cross, James S.
4
Decker, Reinhold
4
Farris, Paul W.
4
Franses, Philip Hans
4
Hair, Joseph F.
4
Hildebrandt, Lutz
4
Lehmann, Donald R.
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Wedel, Michel
4
Wiedmann, Klaus-Peter
4
Wieringa, Jaap E.
4
Ahsen, Anette von
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Belk, Russell W.
3
Bendle, Neil T.
3
Bensberg, Frank
3
Berekoven, Ludwig
3
Bieger, Thomas
3
Bijmolt, Tammo H. A.
3
Bossle, Rudolf
3
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American Marketing Association
20
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
European Association for Industrial Marketing Research
3
GfK-Nürnberg e.V.
3
Market Research Society
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
Deutscher Marketing-Verband
2
Edward Elgar Publishing
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
BDW, Deutscher Kommunikationsverband
1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bund Deutscher Verkaufsförderer und Trainer
1
Campus Verlag
1
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Journal of business research : JBR
11
Journal of marketing research : JMR
10
SpringerLink / Bücher
10
Europäische Hochschulschriften / 5
9
International journal of market research
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Gabler Edition Wissenschaft
6
International journal of forecasting
6
Springer eBook Collection
6
International journal of market research : JMRS ; the journal of the Market Research Society
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International series in quantitative marketing
5
Journal of marketing management : MM
5
Information systems and e-business management : ISeB
4
JETRO books on-demand
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Review of marketing research
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of retailing and consumer services
3
Know-how to use
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marketing theory
3
The handbook of marketing research : uses, misuses, and future advances
3
UTB / Management
3
AMS review : official publication of the Academy of Marketing Science
2
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
Consumer perception of product risks and benefits
2
Developments in marketing science
2
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ECONIS (ZBW)
940
USB Cologne (EcoSocSci)
91
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
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1
The relationship between unstructed information and
marketing
knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
2
Special issue on data analytics for
marketing
intelligence
Chern, Ching-Chin
(
contributor
)
- In:
Information systems and e-business management : ISeB
13
(
2015
)
3
,
pp. 399-494
Persistent link: https://www.econbiz.de/10011373603
Saved in:
3
Analyzing market baskets by restricted Boltzmann machines
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
36
(
2014
)
1
,
pp. 209-228
Persistent link: https://www.econbiz.de/10010251254
Saved in:
4
The
marketing
data space race
Shaw, Robert
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
Saved in:
5
Data-Mining für
Marketing
und Vertrieb - kurz und knapp
Höschel, Hans-Peter
-
2007
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003449539
Saved in:
6
An introduction to data mining
Stephens, Christopher R.
;
Sukumar, R.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 455-483)
.
2006
Persistent link: https://www.econbiz.de/10003420644
Saved in:
7
Customer-based perceptual map as a
marketing
intelligence source
Daabes, Ajayeb S. Abu
;
Kharbat, Faten F.
- In:
International journal of economics and business research
13
(
2017
)
4
,
pp. 360-379
Persistent link: https://www.econbiz.de/10011740419
Saved in:
8
A grid-based approach to exploratory data analysis
Elliott, Steven D
- In:
International journal of market research
64
(
2022
)
6
,
pp. 727-737
Persistent link: https://www.econbiz.de/10013438760
Saved in:
9
An untapped gold mine? : exploring the potential of market basket analysis to grow hotel revenue
Solnet, David
;
Boztuğ, Yasemin
;
Dolnicar, Sara
- In:
International journal of hospitality management
56
(
2016
),
pp. 119-125
Persistent link: https://www.econbiz.de/10011521743
Saved in:
10
Harnessing consumer reviews for
marketing
intelligence : a domain-adapted sentiment classification approach
Yang, Chin-Sheng
;
Chen, Cheng-Hsiung
;
Chang, Pei-chann
- In:
Information systems and e-business management : ISeB
13
(
2015
)
3
,
pp. 403-419
Persistent link: https://www.econbiz.de/10011373612
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