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Marketing management
Strategisches Management
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6
Day, George S.
6
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Narang, Shanker
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4
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4
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4
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4
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4
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Kerin, Roger A.
4
Meissner, Hans Günther
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Morgan, Neil A.
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4
Proctor, Tony
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Sabel, Hermann
4
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Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
Wiley-VCH
1
Zentrale Marketingveranstaltung <1987, Frankfurt, Main>
1
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Journal of business research : JBR
30
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of strategic marketing
22
SpringerLink / Bücher
19
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
11
Gabler Edition Wissenschaft
9
Journal of the Academy of Marketing Science
9
Lehrbuch
9
The journal of business & industrial marketing
9
Business horizons
8
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
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Springer eBook Collection
5
Springer eBook Collection / Business and Economics
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Springer eBook Collection / Business and Management
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Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of international marketing
4
Journal of retailing and consumer services
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Schriften zu Marketing und Management
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World review of entrepreneurship, management and sustainable development
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Acta Universitatis Danubius / Oeconomica
3
Baltic journal of management
3
Critical explorations
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of hospitality management
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International journal of management & enterprise development : IJMED
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
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1
Management strategischer Innovationsfelder : prozeßbasierte Integration markt- und technologieorientierter Instrumente
Schlegelmilch, Guido
-
1999
Persistent link: https://www.econbiz.de/10000679754
Saved in:
2
Strategische Marketingplanung zur Geschäftsfelderweiterung und -neuerschließung im Business Process Outsourcing
Wiedmann, Klaus-Peter
;
Langner, Sascha
-
2006
Persistent link: https://www.econbiz.de/10003364965
Saved in:
3
Opportunity identification and exploitation : a case study of three Swiss-based software companies
Urwyler, Matthäus
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003320370
Saved in:
4
Strategic planning and performance management
Moutinho, Luiz
;
Rate, Shirley
;
Ballantyne, Ronnie
- In:
Strategic management in tourism
,
(pp. 236-261)
.
2011
Persistent link: https://www.econbiz.de/10008936250
Saved in:
5
Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
Saved in:
6
Managementstrategien von kleinen und mittleren Unternehmen : Stand der theoretischen und empirischen Forschung
Martin, Albert
(
ed.
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003328663
Saved in:
7
Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A.
-
2004
Persistent link: https://www.econbiz.de/10002011745
Saved in:
8
Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective
Lienhard, Severin
-
2023
Persistent link: https://www.econbiz.de/10014293048
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9
The desired level of market orientation and business unit performance
Song, Michael
;
Parry, Mark E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 144-160
Persistent link: https://www.econbiz.de/10003851345
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Do all SMEs practise same kind of marketing?
Reijonen, Helen
- In:
Journal of small business and enterprise development
17
(
2010
)
2
,
pp. 279-293
Persistent link: https://www.econbiz.de/10003991920
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