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On the Competitive Interaction Between Private Label and Branded Grocery Products

Cotterill, Ronald W.; Dhar, Ravi; Putsis Jr., William P. - Zwick Center for Food and Resource Policy, Department … - 1996

Recent research in marketing has focused on cross-category variation in the market share of private label products … the factors influencing firm pricing behavior (supply) jointly determine observed market prices and market shares. More … the branded price is higher in markets dominated be national brands. Key Words: private labels, pricing, competitive …

Persistent link: https://www.econbiz.de/10005310639

Competition Effects of Supermarket Services

Bonanno, Alessandro; Lopez, Rigoberto - Zwick Center for Food and Resource Policy, Department … - 2007

This article investigates the competition effects of supermarket food and non-food services using fluid milk as a case study. A simultaneous equation model for services and price competition is estimated with scanner data from 16 supermarket chains operating in six U.S. cities. Empirical results...

Persistent link: https://www.econbiz.de/10010914234

Noncooperative Game Theory: A Review with Potential Applications to Agricultural Markets

Sexton, Richard J. - Zwick Center for Food and Resource Policy, Department … - 1993

bargaining. A shortened version of this paper was published in the Review of Marketing and Agricultural Economics. …

Persistent link: https://www.econbiz.de/10005510730

Pricing and Market Strategies in the National Branded Cheese Industry

Franklin, Andrew W.; Cotterill, Ronald W. - Zwick Center for Food and Resource Policy, Department … - 1994

Persistent link: https://www.econbiz.de/10005510731

Branded Product Marketing Strategies in the Cottage Cheese Market: Cooperative versus Proprietary Firms

Haller, Lawrence E. - Zwick Center for Food and Resource Policy, Department … - 1992

This paper examines structural and strategic factors affecting price determination in the branded cottage cheese industry. Special emphasis is placed on the presence and conduct of cottage cheese brands marketed by dairy cooperatives. The data examined in this study cover cottage cheese sales in...

Persistent link: https://www.econbiz.de/10005510734

Variation in Organic Standards Prior to the National Organic Program

Fetter, T. Robert; Caswell, Julie A. - Zwick Center for Food and Resource Policy, Department … - 2002

Interest in establishing nationally uniform certification, labeling, and management standards for organic products grew out of concern that the existence of multiple standards led to consumer and supply chain confusion about, and lack of confidence in, these products. The National Organic...

Persistent link: https://www.econbiz.de/10005510738

Share, Price and Category Expenditure -- Geographic Market Effects and Private Labels

Putsis Jr., William P.; Cotterill, Ronald W. - Zwick Center for Food and Resource Policy, Department … - 2000

ability of national brands to price at a premium over private labels. Finally, marketing decision variables such as display …

Persistent link: https://www.econbiz.de/10005510739

PAYING FOR SHELF SPACE: AN INVESTIGATION OF MERCHANDISING ALLOWANCES IN THE GROCERY INDUSTRY

Rennhoff, Adam D. - Zwick Center for Food and Resource Policy, Department … - 2004

This research examines the behavior of manufacturers and retailers in the presence of merchandising allowances. Merchandising allowances are fees manufacturers pay retailers to encourage them to allocate certain in-store promotional activities to the manufacturers' brand. According to estimates,...

Persistent link: https://www.econbiz.de/10005454143

Orange Juice: A Private Label Product for the Nineties?

Zellner, James A. - Zwick Center for Food and Resource Policy, Department … - 1992

Orange juice began as a branded product in the 1950s, but private and packer labels son became dominant. Brands gained share during the 1980s with the introduction of a third national brand and the growth of chilled juice. The large number of packer labels makes brand and private label share...

Persistent link: https://www.econbiz.de/10005454144

Advertising Strategies by Agricultural Cooperatives in Branded Food Products, 1967 to 1987

Rogers, Richard T. - Zwick Center for Food and Resource Policy, Department … - 1993

Persistent link: https://www.econbiz.de/10005797971