on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created … information, free and unfiltered by other instruments or marketing activities. …

Almost unknown to the large public two decade ago, Internet became today one of the main way of communication and …. Undoubtedly, Internet has in present an extraordinary impact on business world. This is due of the obvious advantages both for …

The internet represents new opportunities for the traditional companies, including the diversification of the given … information and communication technologies. According to this, the Internet impact, which has allowed the development of a new … form of commerce- the commerce via Internet (which is a component of the electronic commerce), against the traditional …

Etica in marketing vizeaza aplicarea normelor si principiilor morale opticii si practicii de marketing. Modalitatea de …

specific way in the marketing theory. We know that marketing, as a science, appeared as an answer to the development of Economy …. The Romanian marketing school places at the origins of marketing the social-economic dynamism. From this point of view, we … believe that the science of marketing itself an element that explains knowledge based economy. <br>However, with the premises …

This article describes the impact of cultural dimensions on the four marketing mix variables (product, price …, distribution, promotion) The cultural dimensions will be treated as independent variables affecting the behaviour of marketing mix … this area both from the viewpoint of marketing practitioners, and of researchers. Concluding comments cover research issues …

unique money as a tool or a fundamental background, in Romanian's marketing context. …