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Optimal pricing strategies : how nonlinear programming enables optimal pricing in digital environment

Stepanchuk, Tanja - 2010

Persistent link: https://www.econbiz.de/10003934870

Marketing and organisational evaluation of rural firms in the internet

Tsekouropoulos, Georgios; Andreopoulou, Zacharoula; … - In: International journal of technology marketing : IJTMkt 8 (2013) 3, pp. 272-286

Persistent link: https://www.econbiz.de/10010200400

Principles of internet marketing

Hanson, Ward; Hanson, Ward A. - 2000

Persistent link: https://www.econbiz.de/10000670971

Using values to segment virtual consumers on social networking sites

Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645

Persistent link: https://www.econbiz.de/10011534900

"Free" internet content : Web 1.0, Web 2.0, and the sources of economic growth

Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2018

The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic … Internet content has generally remained the same: zero. Because no transaction records the "purchase" of this content, its … value is not reflected in measured growth and productivity. To capture the contribution of the "free" Internet, we model the …

Persistent link: https://www.econbiz.de/10011891856