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Advances in universal web design and evaluation : research, trends and opportunities

Kurniawan, Sri (contributor); … - 2007

"This book deals with a significant but often overlooked issue of Web design: universality. As the internet has become … design so that more people from different backgrounds are able to access this information"--Provided by publisher. …'s multimedia / Bridget Patel -- 4. Bonded design : a methodology for designing with children / Andrew Large, Valerie Nesset …

Persistent link: https://www.econbiz.de/10011725798

Human computer interaction research in Web design and evaluation

Zaphiris, Panayiotis (contributor); … - 2007

"This is a comprehensive book on Human Computer Interaction and Web design focusing on various areas of research … including theories, analysis, design and evaluation. It is not a book on web programming; it provides methods derived from … research to help develop more user-friendly websites. It highlights the social and cultural issues in web design for a wider …

Persistent link: https://www.econbiz.de/10011726233

Contemporary research in e-branding

Bandyopadhyay, Subir (contributor) - 2009

Chatterjee -- Consumers' Optimal Experience on Commercial Web Sites: A Congruency Effect of Web Atmospheric Design and Consumers …

Persistent link: https://www.econbiz.de/10011725926

Branding and sustainable competitive advantage : building virtual presence

Kapoor, Avinash (contributor); … - 2012

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727203

Brand management in emerging markets : theories and practices

Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014

The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing...

Persistent link: https://www.econbiz.de/10011728062

Cases on branding strategies and product development : successes and pitfalls

Sarma, Sarmistha (contributor); … - 2015

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

Persistent link: https://www.econbiz.de/10011728151

Engaging consumers through branded entertainment and convergent media

Ruiz Mafe, Carla (ed.); Martí Parreño, José (ed.); … - 2015

"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher

Persistent link: https://www.econbiz.de/10011728227