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Brand management
76
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76
Consumer behaviour
48
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Brand image
40
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40
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27
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Journal of the Academy of Marketing Science
Journal of business research : JBR
587
The journal of brand management : an international journal
550
The journal of product & brand management
387
SpringerLink / Bücher
336
Journal of retailing and consumer services
288
European journal of marketing : EJM
127
Psychology & marketing
108
Journal of marketing communications
107
Industrial marketing management : the international journal for industrial and high-tech firms
106
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
104
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
90
Journal of strategic marketing
89
Innovatives Markenmanagement
86
Journal of marketing
79
Research
73
Journal of advertising research
72
Journal of promotion management : JPM
72
Marketing letters : a journal of research in marketing
70
Journal of fashion marketing and management
68
International journal of internet marketing and advertising : IJIMA
67
Journal of promotion management : innovations in planning and applied research
66
Journal of international consumer marketing
65
Tourism management : research, policies, practice
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International journal of advertising : the review of marketing communications
62
Qualitative market research : an international journal
60
International marketing review
59
Journal of marketing research : JMR
56
Reihe: Versicherungswirtschaft
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of global marketing
54
Springer eBook Collection / Business and Economics
54
Business horizons
53
International journal of contemporary hospitality management
53
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ECONIS (ZBW)
76
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1
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
2
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
3
How marketing scholars might help address issues in resource-based theory
Barney, Jay B.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 24-26
Persistent link: https://www.econbiz.de/10010256722
Saved in:
4
Corporate brand name changes and business restructuring : is the relationship complementary or substitutive?
Kalaignanam, Kartik
;
Bahadir, S. Cem
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 456-472
Persistent link: https://www.econbiz.de/10009776506
Saved in:
5
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
6
Human brands and mutual choices : an investigation of the marketing assistant professor job market
Zamudio, César
;
Wang, Yu
;
Haruvy, Ernan
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 722-736
Persistent link: https://www.econbiz.de/10010209568
Saved in:
7
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
8
How do the success factors driving repurchase intent differ between male and female customers?
Frank, Björn
;
Enkawa, Takao
;
Schvaneveldt, Shane J.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10010345188
Saved in:
9
Cobranding arrangements and partner selection : a conceptual framework and managerial guidelines
Newmeyer, Casey E.
;
Venkatesh, R.
;
Chatterjee, Rabikar
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 103-118
Persistent link: https://www.econbiz.de/10010345201
Saved in:
10
Pride in contemporary sport consumption : a marketing perspective
Decrop, Alain
;
Derbaix, Christian
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 586-603
Persistent link: https://www.econbiz.de/10008747771
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