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Brand management
52
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The journal of consumer marketing
Journal of business research : JBR
587
The journal of brand management : an international journal
558
The journal of product & brand management
387
SpringerLink / Bücher
336
Journal of retailing and consumer services
288
European journal of marketing : EJM
127
Psychology & marketing
108
Journal of marketing communications
107
Industrial marketing management : the international journal for industrial and high-tech firms
106
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
104
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
90
Journal of strategic marketing
89
Innovatives Markenmanagement
86
Journal of marketing
79
Journal of the Academy of Marketing Science
76
Journal of advertising research
73
Research
73
Journal of promotion management : JPM
72
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Journal of fashion marketing and management
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
Tourism management : research, policies, practice
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
International journal of advertising : the review of marketing communications
62
Qualitative market research : an international journal
60
International marketing review
59
Journal of global marketing
57
Journal of marketing research : JMR
56
Reihe: Versicherungswirtschaft
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Springer eBook Collection / Business and Economics
54
Business horizons
53
International journal of contemporary hospitality management
53
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ECONIS (ZBW)
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1
The influence of parental styles on children's consumption
Wisenblit, Joseph Z.
;
Priluck, Randi
;
Pirog, Stephen F.
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
Saved in:
2
Place-based marketing and regional branding strategy perspectives in the California wine industry
Bruwer, Johan
;
Johnson, Ray
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003942057
Saved in:
3
Phonetic symbolism and children's brand name preferences
Baxter, Stacey
;
Lowrey, Tina M.
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 516-523
Persistent link: https://www.econbiz.de/10009407497
Saved in:
4
How re-designing angular logos to be rounded shapes brand attitude : consumer brand commitment and self-construal
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 438-447
Persistent link: https://www.econbiz.de/10009407562
Saved in:
5
Loyalty and or disloyalty to a search engine : the case of young Millennials
Veloutsou, Cleopatra
;
McAlonan, Alan
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 125-135
Persistent link: https://www.econbiz.de/10009541761
Saved in:
6
A life-stage analysis of consumer loyalty profile : comparing Generation X and Millennial consumers
Gurău, Călin
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10009541763
Saved in:
7
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
8
The Brand Recall Index : a metric for assessing value
Krishnan, Vijaykumar
;
Sullivan, Ursula Y.
;
Groza, Mark D.
; …
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 415-426
Persistent link: https://www.econbiz.de/10009788871
Saved in:
9
Comparative advertising : citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
10
Measuring the impact of inter-attitudinal conflict on consumer evaluations of foreign products
Bandyopadhyay, Subir
;
Wongtada, Nittaya
;
Rice, Gillian
- In:
The journal of consumer marketing
28
(
2011
)
3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009230991
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