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Speaking up because it's my brand : examining employee brand psychological ownership and voice behavior in hospitality organizations
Xiong, Lina; So, Kevin Kam Fung; Wu, Luorong; King, Ceridwyn - In: International journal of hospitality management 83 (2019), pp. 274-282
Persistent link: https://www.econbiz.de/10012122098
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Enhancing hotel employees' brand understanding and brand-building behavior in China
King, Ceridwyn; So, Kevin Kam Fung - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 4, pp. 492-516
Persistent link: https://www.econbiz.de/10011393208
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Brand management - standing out from the crowd : a review and research agenda for hospitality management
King, Ceridwyn - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 115-140
Persistent link: https://www.econbiz.de/10011611097
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The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico; King, Ceridwyn; Burmann, Christoph; … - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
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Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley Ann; … - In: Journal of service management 27 (2016) 2, pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
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The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung; King, Ceridwyn; Hudson, Simon; … - In: Tourism management : research, policies, practice 59 (2017), pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
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Motivational drivers that fuel employees to champion the hospitality brand
Xiong, Lina; King, Ceridwyn - In: International journal of hospitality management 44 (2015), pp. 58-69
Persistent link: https://www.econbiz.de/10010501238
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Exploring how employee sense of brand community affects their attitudes and behavior
Xiong, Lina; King, Ceridwyn - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 4, pp. 567-596
Persistent link: https://www.econbiz.de/10012212578
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The effects of generational work values on employee brand attitude and behavior : a multi-group analysis
King, Ceridwyn; Murillo, Enrique; Lee, Hyemi - In: International journal of hospitality management 66 (2017), pp. 92-105
Persistent link: https://www.econbiz.de/10011810946
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Brand fidelity : a relationship maintenance perspective
Grace, Debra; Ross, Mitchell; King, Ceridwyn - In: The journal of brand management : an international journal 25 (2018) 6, pp. 577-590
Persistent link: https://www.econbiz.de/10011962815