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Mall brand meaning : an experiential branding perspective
Merrilees, Bill; Miller, Dale; Shao, Wei - In: The journal of product & brand management 25 (2016) 3, pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
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Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek; Merrilees, Bill - In: Australasian marketing journal 24 (2016) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
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Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly; Miller, Dale; Merrilees, Bill - In: The journal of brand management : an international journal 22 (2015) 5, pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
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Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly; Merrilees, Bill; Miller, Dale - In: The journal of brand management : an international journal 22 (2015) 5, pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
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An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra; Merrilees, Bill; Miller, Dale - In: The journal of brand management : an international journal 23 (2016) 2, pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
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Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C. (ed.); Bang, Nguyen (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011471640
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Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill - In: The journal of brand management : an international journal 24 (2017) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
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Interactive brand experience pathways to customer-brand engagement and value co-creation
Merrilees, Bill - In: The journal of product & brand management 25 (2016) 5, pp. 402-408
Persistent link: https://www.econbiz.de/10011620577
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Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon; Merrilees, Bill; Miller, Dale - In: Journal of strategic marketing 25 (2017) 4, pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
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Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill; Miller, Dale; Ge, Gloria L.; Tam, … - In: The journal of brand management : an international journal 25 (2018) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10011874900