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Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula; Schmitt, Bernd; Meyer, Anton - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
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Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van; Fransen, Marieke L.; … - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
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Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon; Celhay, Franck; Pantin Sohier, Gaëlle - In: Journal of retailing and consumer services 46 (2019), pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2003
Persistent link: https://www.econbiz.de/10001713028
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The brand gap : wie sich die Kluft zwischen Design und Unternehmensstrategie schließen lässt
Neumeier, Marty - 2021
Persistent link: https://www.econbiz.de/10012390933
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Brand building on the doorstep : the importance of the first (physical) impression
Moreau, C. Page - In: Journal of retailing 96 (2020) 1, pp. 155-167
Persistent link: https://www.econbiz.de/10012295816
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The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario - In: The journal of brand management : an international journal 30 (2023) 2, pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
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Are consumer and brand personalities the same?
Huang, Hazel H.; Mitchell, Vincent-Wayne; … - In: Psychology & marketing 29 (2012) 5, pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
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Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia; Wellbrock, Christian M. - In: Journal of media business studies 19 (2022) 1, pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
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Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre; Smidts, Ale; Rijpkema, Mark; Smit, Gitty; … - 2009
Persistent link: https://www.econbiz.de/10008664793