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Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John; Elms, Jonathan; Teller, Christoph - In: Journal of retailing and consumer services 38 (2017), pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
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Visual research methodologies, branding and magazine readerships
Trigoni, Mirsini - In: Journal of fashion marketing and management 20 (2016) 3, pp. 339-366
Persistent link: https://www.econbiz.de/10011594917
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Personal computer brand loyalty
Jackson, Tyrone W.; Perloff, Jeffrey M. - 1996
Persistent link: https://www.econbiz.de/10000945303
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Erosion and variability in brand loyalty
Dekimpe, Marnik G. (contributor) - 1996
Persistent link: https://www.econbiz.de/10000957444
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Brand valuation
Perrier, Raymond (ed.) - 1997 - 3. ed.
Persistent link: https://www.econbiz.de/10000573242
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Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.; Maloney, Michael W. - 1999
Persistent link: https://www.econbiz.de/10001362773
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Brand co-creation through social actor engagement
Yuksel, Kamer; Ballantyne, David; Biggemann, Sergio - In: Customer engagement : contemporary issues and challenges, (pp. 211-235). 2016
Persistent link: https://www.econbiz.de/10011430764
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Consumer brand loyalty in the Chilean wine industry
Bianchi, Constanza - In: Journal of food products marketing 21 (2015) 4, pp. 442-460
Persistent link: https://www.econbiz.de/10011432296
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Symbolic drivers of consumer-brand identification and disidentification
Wolter, Jeremy S.; Brach, Simon; Cronin, J. J.; Bonn, … - In: Journal of business research : JBR 69 (2016) 2, pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
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The perils of self-brand connections : consumer response to changes in brand image
Gaustad, Tarje - 2015
Persistent link: https://www.econbiz.de/10011439157