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~subject:"Corporate reputation"
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Corporate reputation
Markenführung
16,719
Brand management
16,716
Konsumentenverhalten
7,260
Consumer behaviour
7,258
Markenimage
6,946
Brand image
6,805
Markenartikel
5,175
Brand
5,123
Relationship marketing
2,516
Beziehungsmarketing
2,513
Markenpolitik
2,450
Social Web
1,731
Social web
1,731
Deutschland
1,600
Online-Marketing
1,582
Internet marketing
1,571
Marketingmanagement
1,427
Marketing management
1,402
Germany
1,391
Versicherungsbetrieb
1,337
Werbewirkung
1,217
Advertising effects
1,201
Marketing
1,044
Theorie
889
Theory
884
Werbung
857
Luxury goods
845
Luxusgüter
845
Advertising
798
Design
740
Einzelhandel
692
USA
678
Retail trade
675
Firmenimage
654
United States
651
Brand loyalty
627
Internationales Marketing
627
Customer satisfaction
624
Kundenzufriedenheit
624
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66
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Case study
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Sammelwerk
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2
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English
527
German
127
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1
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1
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Balmer, John M. T.
23
Melewar, T. C.
20
Foroudi, Pantea
12
Tomczak, Torsten
10
Esch, Franz-Rudolf
9
Bang, Nguyen
8
Iglesias, Oriol
8
Schultz, Majken
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Gupta, Suraksha
6
Hatch, Mary Jo
6
Ind, Nicholas
6
Swoboda, Bernhard
6
Urde, Mats
6
Dennis, Charles
5
Kernstock, Joachim
5
Otubanjo, Olutayo
5
Rindell, Anne
5
Sharifah Faridah Syed Alwi
5
Abimbola, Temi
4
Abratt, Russell
4
Chen, Weifeng
4
Fiedler, Lars
4
Keller, Kevin Lane
4
Kick, Markus
4
Langner, Tobias
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Schmidt, Holger J.
4
Trost, Armin
4
Wiedmann, Klaus-Peter
4
Baumgarth, Carsten
3
Beck, Susanne
3
Einwiller, Sabine
3
Erz, Antonia
3
Foroudi, Mohammad Mahdi
3
Giersch, Judith
3
Hermann, Steffen
3
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Universität Hannover / Institut für Marketing & Management
2
Chartered Institute of Marketing
1
Erasmus Research Institute of Management
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
National Bureau of Economic Research
1
Springer Fachmedien Wiesbaden
1
Tectum Verlag
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Universität Trier
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zeppelin Universität
1
av Edition GmbH
1
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Published in...
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The journal of brand management : an international journal
39
Journal of business research : JBR
25
Employer Branding : Arbeitgeber positionieren und präsentieren
16
The journal of product & brand management
15
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Corporate communications : an international journal
8
International studies of management and organization
8
Corporate brand and corporate reputation
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Economics
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Gabler Edition Wissenschaft
3
Handel und Internationales Marketing / Retailing and International Marketing
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Psychology & marketing
3
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ECONIS (ZBW)
654
RePEc
1
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1
Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula
;
Schmitt, Bernd
;
Meyer, Anton
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
Saved in:
2
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
3
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
4
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
5
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T.C.
;
Gupta, Suraksha
- In:
Journal of Business Research
67
(
2014
)
11
,
pp. 2269-2281
(antecedents) are: corporate name,
design
, and typeface. The findings reveal the importance of the company's corporate logo in …
Persistent link: https://www.econbiz.de/10010906706
Saved in:
6
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
7
Understanding the use of celebrity endorsers for hospitality firms
Magnini, Vincent P.
;
Honeycutt, Earl D.
;
Cross, Ashley M.
- In:
Journal of vacation marketing : an international journal
14
(
2008
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003683474
Saved in:
8
Emergence and translations of management interests in corporate branding in the Finnish pulp and paper corporations
Aspara, Jaakko
-
2007
Persistent link: https://www.econbiz.de/10003409558
Saved in:
9
Konsumentenverhalten in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
Saved in:
10
A leverage theory of reputation building with co-branding : complementary in reputation building
Choi, Jay Pil
(
contributor
);
Jeon, Doh-Shin
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003428235
Saved in:
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