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~subject:"Werbewirkung"
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Werbemitteldesign und Markenpo...
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Werbewirkung
Markenführung
16,724
Brand management
16,721
Konsumentenverhalten
7,262
Consumer behaviour
7,260
Markenimage
6,946
Brand image
6,805
Markenartikel
5,177
Brand
5,125
Relationship marketing
2,517
Beziehungsmarketing
2,514
Markenpolitik
2,450
Social Web
1,732
Social web
1,732
Deutschland
1,600
Online-Marketing
1,582
Internet marketing
1,571
Marketingmanagement
1,427
Marketing management
1,402
Germany
1,391
Versicherungsbetrieb
1,337
Advertising effects
1,201
Marketing
1,045
Theorie
889
Theory
884
Werbung
857
Luxury goods
845
Luxusgüter
845
Advertising
798
Design
740
Einzelhandel
692
USA
678
Retail trade
675
Corporate reputation
655
Firmenimage
654
United States
651
Brand loyalty
627
Internationales Marketing
627
Customer satisfaction
624
Kundenzufriedenheit
624
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607
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140
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Article
982
Book / Working Paper
228
Journal
7
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Article in journal
896
Aufsatz in Zeitschrift
896
Aufsatz im Buch
81
Book section
81
Hochschulschrift
72
Thesis
54
Graue Literatur
21
Non-commercial literature
21
Arbeitspapier
17
Working Paper
17
Collection of articles of several authors
15
Sammelwerk
15
Aufsatzsammlung
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11
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11
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10
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10
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2
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2
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2
Ratgeber
2
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2
Textbook
2
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1
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1
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1
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1
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1
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1
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English
1,047
German
171
Italian
1
Spanish
1
Author
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Pelsmacker, Patrick de
16
Dens, Nathalie
14
Esch, Franz-Rudolf
13
Bauer, Hans H.
10
Gierl, Heribert
8
Huber, Frank
8
Romaniuk, Jenni
8
Erfgen, Carsten
6
Septianto, Felix
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Brunner, Christian Boris
5
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
Roth, Simone
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Bellman, Steven
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Fantapié Altobelli, Claudia
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Knoll, Johannes
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Muehling, Darrel D.
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Schramm, Holger
4
Stephen, Gladys
4
Teng, Lefa
4
Wilbur, Kenneth C.
4
Avramova, Yana R.
3
Baack, Daniel W.
3
Brasel, S. Adam
3
Buijzen, Moniek
3
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Deutsche Werbewissenschaftliche Gesellschaft
5
Springer Fachmedien Wiesbaden
4
Österreichische Werbewissenschaftliche Gesellschaft
3
Helmut-Schmidt-Universität
2
Chambre de commerce et d'industrie de Paris
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
49
International journal of advertising : the review of marketing communications
41
Journal of marketing communications
38
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
30
Journal of promotion management : JPM
27
Journal of advertising research
26
The journal of brand management : an international journal
26
Psychology & marketing
24
SpringerLink / Bücher
22
International journal of internet marketing and advertising : IJIMA
19
Journal of promotion management : innovations in planning and applied research
19
Journal of retailing and consumer services
17
Marketing : ZFP ; journal of research and management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of advertising : official publication of the American Academy of Advertising
12
Marketing intelligence & planning
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Asia Pacific journal of marketing and logistics
9
Journal of marketing research : JMR
9
Springer eBook Collection / Business and Economics
9
The journal of consumer marketing
9
International journal of sports marketing & sponsorship
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
7
Research
7
Journal of current issues and research in advertising
6
Journal of international consumer marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
European journal of marketing
5
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ECONIS (ZBW)
1,211
USB Cologne (EcoSocSci)
4
OLC EcoSci
2
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1
Die Rolle der Natürlichkeitspräferenz für die Verpackungsgestaltung bei Lebensmitteln
Cornehl, Michaela
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003779845
Saved in:
2
The role of media brands in media planning
Sommer, Christoph
;
Marty, Linda
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
Saved in:
3
Zur Werbewirkung von In-Game-Advertising : theoretische Fundierung und empirische Ergebnisse
Klein, Benjamin
-
2009
Persistent link: https://www.econbiz.de/10003812014
Saved in:
4
Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Binar, Bernd
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
Saved in:
5
Qualitäten der Werbewirkung : Medien- und Werbeträgerleistung jenseits von Reichweiten und GRP's ; Mediaplanung in dynamischen Kommunikationsmärkten ; Herausforderungen und Chancen...
Pusler, Michael
- In:
Multimedia Marketing : eine Betrachtung aus …
,
(pp. 43-65)
.
2011
Persistent link: https://www.econbiz.de/10008991204
Saved in:
6
Markenbildung und Werbeeffizienz in digitalen Zeiten : Wiesbadener Media- & Marketing-Kongress ; 14. April 2011
Schüür-Langkau, Anja
(
revision
)
-
2011
Persistent link: https://www.econbiz.de/10009237074
Saved in:
7
Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank
;
Meyer, Frederik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003627795
Saved in:
8
Kontextbasierte Markenkommunikation : ein handlungstheoretischer Planungsansatz
Baetzgen, Andreas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003439067
Saved in:
9
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
10
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
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