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Decision process evolution in customer channel choice

Valentini, Sara; Montaguti, Elisa; Neslin, Scott A. - In: From Little's law to marketing science : essays in …, (pp. 285-316). 2016

Persistent link: https://www.econbiz.de/10011436079

Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment

Montaguti, Elisa; Neslin, Scott A.; Valentini, Sara - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 201-217

Persistent link: https://www.econbiz.de/10011459494

Engaging the unengaged customer : the value of a retailer mobile app

Heerde, Harald J. van; Dinner, Isaac M.; Neslin, Scott A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 420-438

Persistent link: https://www.econbiz.de/10012134263

Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment

Pauwels, Koen; Neslin, Scott A. - In: Journal of retailing 91 (2015) 2, pp. 182-197

Persistent link: https://www.econbiz.de/10011308952

Social contagion and customer adoption of new sales channels

Bilgicer, Tolga; Jedidi, Kamel; Lehmann, Donald R.; … - In: Journal of retailing 91 (2015) 2, pp. 254-271

Persistent link: https://www.econbiz.de/10011309681

Advanced Database Marketing : Innovative Methodologies and Applications for Managing Customer Relationships

Bock, Koen W. De - 2016 - 1st ed

Cover Page -- Dedication -- Title Page -- Copyright Page -- Contents -- List of Figures -- List of Tables -- About the Editors -- List of Contributors -- Preface -- Introduction -- 1 The Brave New World of Database Marketing -- 2 Book Contents -- References -- PART I METHODS -- Chapter 1 Data...

Persistent link: https://www.econbiz.de/10011841176

Co-managing brand equity and customer equity

Luo, Anita; Lehmann, Donald R.; Neslin, Scott A. - In: Handbook of research on customer equity in marketing, (pp. 363-381). 2015

Persistent link: https://www.econbiz.de/10010483476

Die Wirkung von Preis- und Nicht-Preis-Promotions auf die Markenloyalität

Gedenk, Karen; Neslin, Scott A. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 52 (2000) 4, pp. 370-392

Persistent link: https://www.econbiz.de/10001481413

Key issues in multichannel customer management : current knowledge and future directions

Neslin, Scott A.; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 70-81

Persistent link: https://www.econbiz.de/10003833065

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235

Persistent link: https://www.econbiz.de/10009548703