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Branding without unique brands : managing similarity and difference in a public sector context
Sataøen, Hogne Lerøy; Wæraas, Arild - In: Public management review 17 (2015) 3, pp. 443-461
Persistent link: https://www.econbiz.de/10010502825
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Personal computer brand loyalty
Jackson, Tyrone W.; Perloff, Jeffrey M. - 1996
Persistent link: https://www.econbiz.de/10000945303
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Erosion and variability in brand loyalty
Dekimpe, Marnik G. (contributor) - 1996
Persistent link: https://www.econbiz.de/10000957444
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Markenführung und Integrativität externer Faktoren im Konsumgüterbereich
Hammann, Peter - In: Marktleistung und Wettbewerb : strategische und …, (pp. 449-466). 1997
Persistent link: https://www.econbiz.de/10001298607
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Product knowledge, consumer knowledge, and brand loyalty : some empirical evidence about their relationships
Amine, Abdelmajid - In: New developments and approaches in consumer behavior …, (pp. 169-184). 1998
Persistent link: https://www.econbiz.de/10001299794
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Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dieter K.; Helmig, Bernd - 1999
Persistent link: https://www.econbiz.de/10001404937
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Customer poaching and brand switching
Fudenberg, Drew; Tirole, Jean - 1999
Persistent link: https://www.econbiz.de/10001406701
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Values, optimum stimulation levels and brand loyalty : new scales in new populations
Burgess, Steven M.; Harris, Mari - 1998
Persistent link: https://www.econbiz.de/10001392637