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~isPartOf:"European journal of marketing : EJM"
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European journal of marketing : EJM
The international journal of human resource management
262
SpringerLink / Bücher
153
International journal of production economics
72
International journal of technology management : IJTM
57
International journal of sports marketing & sponsorship
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
The journal of technology transfer
52
Gabler Edition Wissenschaft
51
International journal of production research
50
Journal of sport management : the official journal of the North American Society of Sport Management
48
Journal of business research : JBR
45
International journal of sport management and marketing : IJSMM
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
39
European accounting review
36
International journal of business innovation and research
35
Journal of sports economics
33
MSI reports : working paper series
33
Management information systems : mis quarterly
33
Springer eBook Collection
33
Springer eBook Collection / Business and Economics
32
Human resource management journal
30
Journal of advertising : official publication of the American Academy of Advertising
30
Research
29
Manufacturing & service operations management : M & SOM
28
European Sport management quarterly : ESMQ
26
Journal of accounting and public policy
26
Working paper / National Bureau of Economic Research, Inc.
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Gabler Research
23
Journal of accounting research
23
Sport management review
23
Journal of advertising research
22
Journal of management information systems : JMIS
22
International journal of advertising : the quarterly review of marketing communications
21
Journal of business economics : JBE
21
NBER working paper series
21
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
20
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
20
Psychology & marketing
20
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ECONIS (ZBW)
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1
Customer orientation and firm's business performance : a moderated mediation model of environmental customer innovation and contextual factors
Pekovic, Sanja
;
Rolland, Sylvie
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2162-2191
Persistent link: https://www.econbiz.de/10011629340
Saved in:
2
Managing commercial sponsorship
Meenaghan, John A.
(
contributor
)
- In:
European journal of marketing : EJM
25
(
1991
)
11
Persistent link: https://www.econbiz.de/10001122809
Saved in:
3
Commercial sponsorship
Meenaghan, John A.
- In:
European journal of marketing : EJM
17
(
1983
)
7
Persistent link: https://www.econbiz.de/10001037567
Saved in:
4
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
5
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
6
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
7
The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
Lee, Richard
;
Mazodier, Marc
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 919-942
Persistent link: https://www.econbiz.de/10011298077
Saved in:
8
The role of the fit construct and sponsorship portfolio size for event sponsorship success : a field study
Bruhn, Manfred
;
Holzer, Matthias
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 874-893
Persistent link: https://www.econbiz.de/10011298080
Saved in:
9
Over, out, but present : recalling former sponsorships
Edeling, Alexander
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1286-1307
Persistent link: https://www.econbiz.de/10011725681
Saved in:
10
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
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