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The birth of modern packaging : cartons, cans and bottles

Twede, Diana - In: Journal of historical research in marketing 4 (2012) 2, pp. 245-272

Persistent link: https://www.econbiz.de/10009561246

Product design : preference for rounded versus angular design elements

Westerman, Steve J.; Gardner, Peter H.; Sutherland, Ed J.; … - In: Psychology & marketing 29 (2012) 8, pp. 595-605

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Customer perceptions of the value of new packaging technologies

Hakola, Jenni - In: The journal of business & industrial marketing 28 (2013) 8, pp. 649-659

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Packaging strategies : knowledge outlook on consumer buying behaviour

Rambabu, Lavuri; Porika, Ramlal - In: Journal of industry - university collaboration : JIUC 2 (2020) 2, pp. 67-78

Purpose Packaging is a mantra for encountering a period of immense potential. It keeps on being seen as a key component in the buying decision, and also it is exhibited as a brand communication gadget that goes past the products and can interface with customers in both the physical and virtual...

Persistent link: https://www.econbiz.de/10012257841