The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in online social media (OSM) from the perspective of consumer behaviour and consumer protection. It aimed to identify and assess commercial practices in the context of OSM that could...

"This book explores media influence on consumers in a globalized world. It also analyzes popular culture, media, and consumption in disciplines such as sociology, communication, social work, business and international relations"--

Angesichts der enormen Investitionen, die zur Einführung innovativer Medientechnologien benötigt werden, ist die Produktentwicklung entsprechender Innovationen mit hohen finanziellen Risiken verbunden. Knut Schlohmann entwickelt auf Basis umfassender empirischer Erhebungen ein Modell zur...

A visual approach to measuring implicit personality systems is explored in this article. Sixscales, consisting of optical stimuli (“icons”), were developed by conducting factor analysesusing data from 3 studies with more than 70.000 participants. Internal consistencies and...