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49
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1
Behavior-based
advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
2
Corporate communication : identity, image and reputation
Laws, Susan Marie
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
Saved in:
3
Marketing
communications strategies
Pilarczyk, Bogna
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003677105
Saved in:
4
Elaboration of
marketing
communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
Saved in:
5
Advertising
agency selection, customer retention and satisfaction factors : an exploratory research in the Greek
advertising
market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
6
What's so funny about
marketing
? : twentieth-century cartoonist portrayals of US
marketing
Jorgensen, Brian K.
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 92-115
Persistent link: https://www.econbiz.de/10011697054
Saved in:
7
Essays in
marketing
strategy : the role of customer integration,
marketing
metrics, and
advertising
effectiveness
Ptok, Annette
-
2018
Persistent link: https://www.econbiz.de/10011854433
Saved in:
8
Integrierte Kommunikation und Relationship
Marketing
Bruhn, Manfred
- In:
Integrierte Kommunikation in Theorie und Praxis : …
,
(pp. 3-20)
.
2000
Persistent link: https://www.econbiz.de/10001520944
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9
Trends in
marketing
communications and the level of implementation in the banking industry in Macedonia
Petkovska Mirčevska, Tatjana
;
Petrovska, Ilijana
- In:
Economic development : journal of the Institute of …
12
(
2010
)
3
,
pp. 43-55
Persistent link: https://www.econbiz.de/10009502322
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10
Living brands : collaboration + innovation
Nadeau, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10003330421
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