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Trust me, trust me not : a nuanced view of influencer marketing on social media
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 134 (2021), pp. 223-232
Persistent link: https://www.econbiz.de/10012643742
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Customer disposition to social exchange in co-innovation
Busser, James A.; Shulga, Lenna V.; Kang, Hee Jung - In: International journal of hospitality management 76 (2019) 1, pp. 299-307
Persistent link: https://www.econbiz.de/10011982011
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Always trust in old friends? : effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships
Liu, Yen-Hung Steven; Deligonul, Seyda; Cavusgil, Erin; … - In: Journal of business research : JBR 90 (2018), pp. 171-185
Persistent link: https://www.econbiz.de/10011882015
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A relationship marketing catalyst : the salience of reciprocity to sport organization ; sport consumer relationships
Magnusen, Marshall; Kim, Jun Woo; Kim, Yu Kyoum - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 501-524
Persistent link: https://www.econbiz.de/10009691098
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Loyalty without trust
Foucart, Renaud; Tan, Jonathan H. W. - 2019
Persistent link: https://www.econbiz.de/10012384483
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The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.; Busser, James A.; Bai, Billy; Kim, Hyelin - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 4, pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
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When does relational exchange matters? : social bond, trust and satisfaction
Shanka, Mesay Sata; Buvik, Arnt - In: Journal of business-to-business marketing 26 (2019) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10012196266
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Using social exchange perspective to explain customer voluntary performance behavior
Dai, You-De; Liu, Ying-Chan; Zhuang, Wen-Long; Wang, … - In: The service industries journal 43 (2023) 9/10, pp. 764-784
Persistent link: https://www.econbiz.de/10014321623
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Foundations of trust, interpersonal relationships and communities
Merzoni, Guido; Trombetta, Federico - In: Rivista internazionale di scienze sociali 120 (2012) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10010200247
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Sentiment analysis of behavioural attributes for effective supply chain relationships : a fuzzy goal-setting approach
Shipley, Margaret F.; Cao, Ray Qing; McKee, Rob Austin - In: International journal of business performance and … 11 (2020) 2, pp. 128-151
Persistent link: https://www.econbiz.de/10012271045