Introduction / Alan M. Rugman, Alain Verbeke -- Generic strategies in global competition / Alan M. Rugman, Alain Verbeke -- From Adam Smith to Schumpeterian global firms / Yair Aharoni -- Methodological limitations of Porter's three generic strategies' framework / Marc Jegers -- The dynamics of...

"We have continued to evolve the structure and content of this textbook in step with the rapidly changing world of international business. This includes completely revising several key chapters, including Chapter 6, on International Trade. This is entirely updated and includes new case studies...

This volume contains recent chapters dealing with empirical tests of the relationship between multinationality (M) and performance (P). This is a traditional topic in the area of international business, but recently there has been renewed interest, partly due to theoretical advances such as the...