Ward, David; Secondi, Dario - EconWPA - 2005
This short paper discusses the evolution of branding and its projection in the near and distant future. In particular …, that the authors have baptised as V-Branding (Virtual Branding), and 2. the development of a framework, process and … paper also looks at the transition from lifestyles to mindstyles, the evolution of the consumer and how these link to …