In order to explain the growth of obesity in industrialized and transitioneconomies, a behavioral approach to food intake and overconsumption of caloriesis presented. It is argued that changes in food consumption patterns are one of themain drivers behind the imbalance of calories consumed and...

Market growth is driven by product innovation. Beyond functional satiationthe marginal utility of product performance and variety decreases. We argue that socialcomparisons underlying innovation diffusion results in consumer motivations for upwardassimilation toward the behavior of better...