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Does offline market share drive online loyalty? : double jeopardy phenomenon in the context of print magazines and magazine websites
Tarkiainen, Anassi; Ellonen, Hanna-Kaisa - In: International journal of internet marketing and … 9 (2015) 3, pp. 254-266
Persistent link: https://www.econbiz.de/10011498043
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Impact of internet and social media on organisational change of OTC medicines marketing management
Roblek, Vasja - In: International journal of electronic marketing and … 6 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011523773
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Digital channels and technologies for commercial diplomacy : conceptualisation and future research propositions
Sevin, Efe; Dinnie, Keith - In: International journal of diplomacy and economy 2 (2015) 4, pp. 266-277
Persistent link: https://www.econbiz.de/10011531149
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Integrating the power of social media dataset impact in medical diagnosis
Suresh, A.; Devi, A. Jayanthila - In: International journal of intelligent enterprise : IJIE 6 (2019) 1, pp. 53-58
Persistent link: https://www.econbiz.de/10012062293
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The use of social network sites as an e-recruitment tool
Melanthiou, Yioula; Pavlou, Fotis; Constantinou, Eleni - In: Journal of transnational management : the official … 20 (2015) 1, pp. 31-49
Persistent link: https://www.econbiz.de/10011398163
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The contribution of the internet to the strategic positioning of small businesses in the tourism industry
Favre-Bonté, Véronique; Tran, Sébastien - In: International journal of entrepreneurship and small business 25 (2015) 3, pp. 296-313
Persistent link: https://www.econbiz.de/10011399211
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An exploratory study of nonprofit organisations' use of the internet for communications and fundraising
Shin, Namchul; Chen, Qian - In: International journal of technology, policy and … 16 (2016) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10011607543
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A web of opportunity or the same old story? Women digital entrepreneurs and intersectionality theory
Dy, Angela Martinez; Marlow, Susan; Martin, Lee - In: Human relations 70 (2017) 3, pp. 286-311
Persistent link: https://www.econbiz.de/10011636934
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Net neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015
We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market …, where Content Providers (CPs) and consumers interact through Internet Service Providers (ISPs), and CPs sell consumers … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the …
Persistent link: https://www.econbiz.de/10011305392
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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306
Persistent link: https://www.econbiz.de/10012203297