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Professoren, wissenschaftlichen Mitarbeiter undStudenten gewinnen zu können, ist eine Differenzierung vom Wettbewerb unumgänglich …
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ökonomisch-theoretische Grundlagen begonnen. Unstreitig ist, dass die Marketing-Disziplin vor allem im Bereich der sogenannten …
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Business Development traditionally has an incorporated focus on marketing and marketingmodels as well as marketing … marketbehaviour point to the fact that in the future only an integrated model of business development(including logistics, supply and …
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Since the 1950s our modern society has been in a stage of transformation. The grounds of economic action have been changed due to radical technological transformation in microelectronics, biotechnology, and the development of new manufacturing as well as socio-cultural changes. (...)
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