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Rethinking assessment of marketing research skills and knowledge : a new approach
Segal, Madhav N.; Hershberger, Edmund K.; Osmonbekov, … - In: Qualitative market research : an international journal 12 (2009) 1, pp. 70-82
Persistent link: https://www.econbiz.de/10003828385
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Transgender and gender diverse consumers on navigating the stigmatized process of gender affirmation in the Central Plains USA
Meyer, Heather M.; Mocarski, Richard; Holt, Natalie R.; … - In: Qualitative market research : an international journal 26 (2023) 3, pp. 185-213
Persistent link: https://www.econbiz.de/10014292079
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Satisfaction/dissatisfaction and choice tactic refinement for potatoes
McPherson, Mark; Dukeshire, Steven; Wang-Pruski, Gefu; … - In: Qualitative market research : an international journal 15 (2012) 3, pp. 309-327
Persistent link: https://www.econbiz.de/10009573210
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A mixed-methods approach for designing market-driven packaging
Metcalf, Lynn; Hess, Jeffrey S.; Danes, Jeffrey E.; … - In: Qualitative market research : an international journal 15 (2012) 3, pp. 268-289
Persistent link: https://www.econbiz.de/10009573216
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Undertaking research at the bottom of the pyramid using qualitative methods : from theoretical considerations to practical realities
Chikweche, Tendai; Fletcher, Richard - In: Qualitative market research : an international journal 15 (2012) 3, pp. 242-267
Persistent link: https://www.econbiz.de/10009573218
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What can phenomenology offer the consumer? : marketing research as philosophical, method conceptual
Wilson, Tony - In: Qualitative market research : an international journal 15 (2012) 3, pp. 230-241
Persistent link: https://www.econbiz.de/10009573221
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Not too many but also not too few : exploring the explanatory mechanisms for the negative effects of low customer density in retail settings
Uhrich, Sebastian; Luck, Michael - In: Qualitative market research : an international journal 15 (2012) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10009573528
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Evaluating resposes to celebrity endorsements using projective techniques
Tantiseneepong, Nisachon; Gorton, Matthew; White, John - In: Qualitative market research : an international journal 15 (2012) 1, pp. 57-69
Persistent link: https://www.econbiz.de/10009503726
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Exploring consumer-brand relationship quality and identification : qualitative evidence from cosmetics brands
Papista, Erifili; Dimitriadis, Sergios - In: Qualitative market research : an international journal 15 (2012) 1, pp. 33-56
Persistent link: https://www.econbiz.de/10009503728
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The Nominal Group Technique : an aid to brainstorming ideas in research
Boddy, Clive - In: Qualitative market research : an international journal 15 (2012) 1, pp. 6-18
Persistent link: https://www.econbiz.de/10009503731