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Markenführung im Dienstleistun...
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Markenimage
Strategisches Management
39,571
Strategic management
32,298
Markenführung
16,719
Brand management
16,716
Konsumentenverhalten
7,683
Consumer behaviour
7,678
Dienstleistung
7,028
Brand image
6,814
Theorie
5,814
Theory
5,751
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5,384
Markenartikel
5,189
Brand
5,127
Germany
4,770
Services
3,648
Beziehungsmarketing
3,537
Relationship marketing
3,535
Unternehmenserfolg
3,493
Firm performance
3,315
USA
3,125
United States
2,971
Innovation
2,939
Innovationsmanagement
2,819
Organisatorischer Wandel
2,804
Organizational change
2,802
Multinationales Unternehmen
2,699
Innovation management
2,585
Management
2,538
Marketingmanagement
2,497
Transnational corporation
2,485
Markenpolitik
2,450
Marketing management
2,429
Marketing
2,411
KMU
2,250
SME
2,239
Strategische Planung
2,071
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2,021
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Burmann, Christoph
68
Keller, Kevin Lane
25
Loureiro, Sandra Maria Correia
25
Melewar, T. C.
25
Phau, Ian
22
Bang, Nguyen
21
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Schade, Michael
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Bruhn, Manfred
16
Huber, Frank
16
MacInnis, Deborah J.
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Piehler, Rico
15
Romaniuk, Jenni
15
Christodoulides, George
14
Esch, Franz-Rudolf
14
Han, Heesup
14
Khan, Imran
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Sattler, Henrik
13
Grohmann, Bianca
12
Gupta, Suraksha
12
Veloutsou, Cleopatra
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Khamitov, Mansur
11
Meffert, Heribert
11
Pelsmacker, Patrick de
11
Rossolatos, George
11
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Springer Fachmedien Wiesbaden
25
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
5
NetLibrary, Inc
4
Haufe-Lexware GmbH & Co. KG
3
Fachhochschule Reutlingen / European School of Business
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
Chambre de commerce et d'industrie de Paris
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
EBS Business School
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Friedrich-Schiller-Universität Jena
1
Goethe-Universität Frankfurt am Main
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Kraft Foods Deutschland GmbH & Co. KG
1
Leuphana Universität Lüneburg
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
1
Peter Lang GmbH
1
RWTH Aachen
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Taylor and Francis.
1
Technische Universität <Freiberg>
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Trier
1
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Journal of business research : JBR
340
The journal of product & brand management
280
The journal of brand management : an international journal
268
Journal of retailing and consumer services
163
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
71
Psychology & marketing
65
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of marketing communications
62
SpringerLink / Bücher
61
International journal of hospitality management
58
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of international consumer marketing
49
Journal of strategic marketing
46
Marketing letters : a journal of research in marketing
46
Journal of promotion management : innovations in planning and applied research
44
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of global marketing
41
Journal of the Academy of Marketing Science
40
Tourism management : research, policies, practice
40
International marketing review
38
Journal of marketing
38
International journal of consumer studies
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Cogent business & management
34
Journal of travel and tourism marketing
34
Journal of Islamic marketing
31
Innovatives Markenmanagement
30
International Journal of Research in Business and Social Science : IJRBS
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Qualitative market research : an international journal
29
Journal of fashion marketing and management
28
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Source
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ECONIS (ZBW)
6,906
USB Cologne (EcoSocSci)
43
USB Cologne (business full texts)
6
EconStor
1
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1
Hochschulen als Dienstleistungsmarken- Besonderheiten beim Aufbau einerMarkenidentität
Arnold, Brit
;
Greschuchna, Larissa
-
Technische Universität <Freiberg>
-
2005
Dienstleistung
Hochschule notwendig ist,welche Schwierigkeiten damit verbunden sind und welche Wahrnehmungsprobleme beiden …
Persistent link: https://www.econbiz.de/10005864222
Saved in:
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
Bruhn, Manfred
(
ed.
);
Stauss, Bernd
(
contributor
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003512485
Saved in:
3
Branded products in der Marktforschung : die Dienstleistungsmarke in einer ausgewählten B2B-Branche
Glusk, Nicola
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003981670
Saved in:
4
L' impact de la personnalitè de la marque sur la relation à la marque dans les services
Ghantous, Nabil
-
2014
Persistent link: https://www.econbiz.de/10010370774
Saved in:
5
Aufbau und Steuerung von Dienstleistungsmarken : die Markenpersönlichkeit als Differenzierungspotenzial und Ausgangspunkt einer Vertrauensbeziehung zwischen Dienstleistungsmarke un...
Bauer, Hans H.
;
Huber, Frank
;
Heß, Silke C.
-
2007
Persistent link: https://www.econbiz.de/10003469144
Saved in:
6
The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
Saved in:
7
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman
;
Mohd-Any, Amrul Asraf
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433421
Saved in:
8
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
9
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
10
Archetyping the brand : strategy to connect
Siraj, Sadaf
;
Kumari, Shyama
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
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