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Intra-brand image confusion : effects of assortment width on brand image perception

Grimm, Malek Simon; Wagner, Ralf - In: The journal of brand management : an international journal 28 (2021) 4, pp. 446-463

Persistent link: https://www.econbiz.de/10012550333

The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348

Persistent link: https://www.econbiz.de/10011629448

What factors moderate the effect of assortment reduction on store switching? : insights and implications for grocery brands

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of business research : JBR 133 (2021), pp. 98-115

Persistent link: https://www.econbiz.de/10012590174

Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 151-157). 2018

Persistent link: https://www.econbiz.de/10013277505

Are consumers getting what they REALLY want? Initial Findings from a Major Survey of Consumer Satisfaction with their Local Selection of Grocery Stores

Clarke, Ian; Kirkup, Malcolm; Oppewal, Harmen - Advanced Institute of Management Research <London>

This brief Report provides a summary of the initial findings of a two-year study that has investigated the perceptions and satisfaction of consumers with the local grocery shopping facilities they have available. The Economic and Social Research Council and the Engineering and Physical Sciences...

Persistent link: https://www.econbiz.de/10005863480