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How interest shapes word-of-mouth over different channels
Berger, Jonah; Iyengar, Radha - In: MSI reports : working paper series (2011) 3, pp. 3-37
Persistent link: https://www.econbiz.de/10009531738
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What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah; Schwartz, Eric - In: MSI reports : working paper series (2010) 2, pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
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How the quantity and timing of social influence impact product adoption
Iyengar, Radha; Berger, Jonah - 2011
Persistent link: https://www.econbiz.de/10009376749
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How attribute quantity influences option choice
Sela, Aner; Berger, Jonah - 2011
Persistent link: https://www.econbiz.de/10009376777
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What drives immediate and ongoing word of mouth?
Berger, Jonah; Schwartz, Eric M. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 869-880
Persistent link: https://www.econbiz.de/10009355023
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How attribute quantity influences option choice
Sela, Aner; Berger, Jonah - In: Journal of marketing research : JMR 49 (2012) 6, pp. 942-953
Persistent link: https://www.econbiz.de/10009688759
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Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat; El Gamal, Monica - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
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The influence of product variety on brand perception and choice
Berger, Jonah (contributor); Draganska, Michaela (contributor) - 2006
Persistent link: https://www.econbiz.de/10003342481
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Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah; Fitzsimons, Gráinne - In: Journal of marketing research : JMR 45 (2008) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003696846