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Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.; Pauwels, Koen - In: MSI reports : working paper series (2006) 4, pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
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The image of marketing
Sheth, Jagdish N.; Sisodia, Rajendra; Barbulescu, Adina - In: Does marketing need reform? : fresh perspectives on the …, (pp. 26-36). 2006
Persistent link: https://www.econbiz.de/10003429912
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The shared management and ownership of corporate brands : the case of Hilton
Balmer, John M. T.; Thomson, Irene - In: Journal of general management 34 (2008/09) 4, pp. 15-37
Persistent link: https://www.econbiz.de/10003855240
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Boundaries of self-expression : identity saruration and brand preferences in consumer choice
Chernev, Alexander; Gal, David - In: MSI reports : working paper series (2009) 1, pp. 103-119
Persistent link: https://www.econbiz.de/10003857403
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Creating a model of customer equity for chain restaurant brand formation
Hyun, Sunghyup Sean - In: International journal of hospitality management 28 (2009) 4, pp. 529-539
Persistent link: https://www.econbiz.de/10003875721
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Impact of brand recognition and brand reputation on firm performance : US-based multinational restaurant companies' perspective
Koh, Yoon; Lee, Seoki; Boo, Soyoung - In: International journal of hospitality management 28 (2009) 4, pp. 620-630
Persistent link: https://www.econbiz.de/10003875880
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The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
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Do institutional investors favor firms with greater brand equity? : an empirical investigation of investments in US lodging firms
Oak, Seonghee; Dalbor, Michael C. - In: International journal of contemporary hospitality management 22 (2010) 1, pp. 24-40
Persistent link: https://www.econbiz.de/10003943225
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Primacy effect or recency effect? : a long-term memory test of Super Bowl commercials
Li, Cong - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10003943315
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The role of market-based assets in reducing corporate risk
Merino Sanz, Maria - 2004
Persistent link: https://www.econbiz.de/10003946457