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Persistent link: https://www.econbiz.de/10008798157
The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for a new product of firm in competitive markets are shaped more by habits, reinforcement effects, and situational...
Persistent link: https://www.econbiz.de/10005556347
The belief that individual difference in brand preference or choice behavior are caused by personality differences has not always been supported by empirical research. The experiment on the variety seeking behavior of consumers, discussed in this paper argues that although consumers are seeking...
Persistent link: https://www.econbiz.de/10005148419
and managerial efforts made to augment the outcome performance in sales in reference to the time sharing proposals at … function with team sales strategy and the performance of sale teams is linked with their contributions to the profit of the …
Persistent link: https://www.econbiz.de/10005148420
The performance related issues of buyer-supplier relationship have attracted both the academic and corporate managers … with the impact of the often-investigated construct of dependence structure, the impact of channel function performance on … performance responsible for doing business with the organizational buyers. Discussions also analyze the impact of channel function …
Persistent link: https://www.econbiz.de/10005148422
franchisee selection, outlet management and achieving high performance. Franchisee relationship has been evaluated in reference … has been observed in the study that performance of franchisee outlets is a function of outlet attraction, supply and … personalized customer services, leisure support and customer convenience also influence the performance of outlets. …
Persistent link: https://www.econbiz.de/10005427081
This paper attempts to critically examine the available literature on the subject, discuss a model that provides a managerial framework for analyzing the variables associated with customer value, and to identify potential research areas. The discussion draws conceptual impetus from new...
Persistent link: https://www.econbiz.de/10005427082
Market orientation is positively associated with performance of dealers in terms of customer service quality, growth in … sales and increase in market share. This paper aims at analyzing the impact of market orientation strategies and performance … of customer services on customer acquisition, retention and sales of automobiles, which reveals overall performance of …
Persistent link: https://www.econbiz.de/10005427083
An increasing interest in the continuous evaluation of brand performance has been observed in both managers and … application of brand scorecard as an integrated approach to measure the overall performance of brands. The discussion delineates … the process as how different constituents of metrics can be linked to business performance. It has also been argued in the …
Persistent link: https://www.econbiz.de/10005427085
This study explores the influence of geo-demographic settings of commercial centers, customer attractions in shopping malls, and route to shopping of urban shoppers. The present research analyzes retailing patterns in urban areas in reference to customer orientation strategies, product search...
Persistent link: https://www.econbiz.de/10005427086