The purpose of this article is to study consumer innovativeness and to explore various consumer motivations behind adoption of innovation. Consumers may have different motivations behind adoption of an innovation. Most of the researchers researched different categories of consumer needs which...

As Ouellet (2006) noted, Introduction of really new products by organizations is not a risk-free strategy for companies, some having less success at it than others. Factors such as changing consumer behavior towards really new products based on segments of adopters, product-related issues (e.g....

The success of innovations strongly depends on knowledge about early adopters. Prior research helps to describe the characteristics of this important customer type. However, not distinguishing between different types of innovation and different types of early adopters bears substantial risk....

The objective of this follow-up paper was to further validate the new Motivated Consumer Innovativeness (MCI) scale of Vandecasteele and Geuens (2008), which takes four encompassing motivations to buy innovations into account. A combination of six studies (with about 2,500 respondents in total)...

Existing consumer innovativeness scales ignore the multitude of motivation sources of buying innovations. The objective of this paper is to incorporate recent motivation research into a multi-dimensional innovativeness scale to better account for the consumer-product relation. An exploratory and...

This study intends to find out the consumer innovativeness and perceived risk in high technology product adoption. A survey on 460 respondents who are selected via stratified sampling of whom 452 are found eligible to be analyzed. The respondents are required to answer 50 questions of which...