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promiser from being accused of cheating. Here, two case studies on promises offered to eligible households the Food Stamp …
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utility maximization. ACNielsen Homescan Survey data on U.S. households is used to estimate a dynamic probit model for each of … the top brands for cheddar, shredded, and sliced cheese in four U.S. regions. We find that households have strong brand …
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A stochastic optimization model was developed to determine optimal testing strategies, costs, and risks for dual marketing of genetically modified (GM) and non-GM wheat in an export supply chain. The optimal testing strategy is derived that minimizes disutility of additional system costs due to...
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With developments such as an increase in competition, busier and more sophisticated consumers, companies attempt to achieve a competitive advantage through increased brand equity of their product offerings. Increased brand equity often translates into increased brand loyalty, which in turn means...
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