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Lovemarks : the future beyond brands
Roberts, Kevin W. S.
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2005
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2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
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Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
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2007
Persistent link: https://www.econbiz.de/10004875849
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Fashion brands : branding style from Armani to Zara
Tungate, Mark
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2008
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2. ed.
Persistent link: https://www.econbiz.de/10004911815
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Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco
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2005
Persistent link: https://www.econbiz.de/10004861473
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
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2006
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2nd ed
Persistent link: https://www.econbiz.de/10004863321
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The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne
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2006
Persistent link: https://www.econbiz.de/10004869013
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Brand hijack : marketing without marketing
Wipperfürth, Alex
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2005
Persistent link: https://www.econbiz.de/10004824911
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Concepting : creating successful brands in a communication-oriented era
Rijkenberg, Jan
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2001
Persistent link: https://www.econbiz.de/10004831296
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The invisible grail : how brands can be used to enage with audiences
Simmons, John
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2006
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New ed.
Persistent link: https://www.econbiz.de/10004806805
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Fame & fortune : how successful companies build winning reputations
Fombrun, Charles J.
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Riel, Cees B. M. van
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2004
Persistent link: https://www.econbiz.de/10004823195
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