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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
Balmer, John M. T. (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001674827
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The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.; Wang, Wei-Yue - In: The journal of brand management : an international journal 23 (2016) 1, pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
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Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.; Abratt, Russell; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
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Stakeholder, organizations and management complexities : 15th International Corporate Identity Group (ICIG) Symposium
Balmer, John M. T. (ed.); Johansen, Trine S. (ed.);  … - International Corporate Identity Group / Symposium … - 2016
Persistent link: https://www.econbiz.de/10011497574
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Scrutinizing stakeholder thinking : orthodoxy or heterodoxy?
Balmer, John M. T.; Johansen, Trine S.; Nielsen, Anne … - In: International studies of management and organization 46 (2016) 4, pp. 205-215
Persistent link: https://www.econbiz.de/10011497583
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Introducing organisational heritage : linking corporate heritage, organisational identity and organisational memory
Balmer, John M. T.; Burghausen, Mario - In: The journal of brand management : an international journal 22 (2015) 5, pp. 385-411
Persistent link: https://www.econbiz.de/10011350097
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Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.; Burghausen, Mario - In: The journal of brand management : an international journal 22 (2015) 5, pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
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Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario; Balmer, John M. T. - In: Foundations of corporate heritage, (pp. 169-213). 2017
Persistent link: https://www.econbiz.de/10011656851
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Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T. - In: Corporate communications : an international journal 20 (2015) 1, pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
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Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario; Balmer, John M. T. - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 22-61
Persistent link: https://www.econbiz.de/10010519636