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Dynamic Pooling for the Combination of Forecasts Generated Using Multi Level Learning
Riedel, Silvia; Gabrys, Bogdan - 2007
In this paper we provide experimental results and extensions to our previous theoretical findings concerning the combination of forecasts that have been diversified by three different methods: with parameters learned at different data aggregation levels, by thick modeling and by the use of...
Persistent link: https://www.econbiz.de/10009429665
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Dynamic Combination of Forecasts Generated by Diversification Procedures Applied to Forecasting of Airline Cancellations
Lemke, Christiane; Riedel, Silvia; Gabrys, Bogdan - 2009
The combination of forecasts is a well established procedure for improving forecast performance and decreasing the risk of selecting an inferior model out of an existing pool of models. Work in this area mainly focuses on combining several functionally different models, but some publications...
Persistent link: https://www.econbiz.de/10009429719
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E-Business Models In The Travel Industry
Alford, Philip - 2000
approach, the author examines in detail some of the e-business models impacting on the travel industry both in the Business-to-Business … (B2B) and Business-to-Consumer (B2C) markets. Although B2C leisure transactions currently account for just 1% of the … players will need to ensure their e-business model adds value for the customer, otherwise their position in the value chain …
Persistent link: https://www.econbiz.de/10009429831
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The development of new products in the personal financial services sector
Davison, Heather - 1990
The development of new products in the personal finacial services (PFS) sector is an area that is being increasingly relied upon by organisations to provide competitive differentiation in the highly competitive environment that they now operate within. Despite this reliance, relatively little is...
Persistent link: https://www.econbiz.de/10009429673
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Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
Chapleo, Chris - 2011
Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
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External perceptions of successful university brands
Chapleo, Chris - 2009
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
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What defines “successful” university brands?
Chapleo, Chris - 2010
Purpose. Branding in universities has become an increasingly topical issue among practitioners, with some institutions committing substantial financial resources to branding activities. Although it is receiving increased academic investigation, to date this has been limited. The particular...
Persistent link: https://www.econbiz.de/10009429676
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How do fashion retail customers search on the Internet?: Exploring the use of data mining tools to enhance CRM
Budnarowska, Corinna; Marciniak, Ruth - 2009
This paper seeks to determine the usefulness of data mining tools to SMEs in developing customer relationship management (CRM) in the fashion retail sector. Kalakota & Robinson’s (1999, p.114) model of ‘The Three Phases of CRM’ acts as a basis to explore the use of data mining software....
Persistent link: https://www.econbiz.de/10009429699
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An Autoethnographic Approach to Examining Electronic Retail Development
Budnarowska, Corinna; Marciniak, Ruth - 2008
Autoethnographic approaches to doing research in retailing are rare. Through the researcher reflecting on and analysing her own personal experiences as a fashion retail store proprietor, this study reconstructed the process of her strategic decision making with regard to moving from selling...
Persistent link: https://www.econbiz.de/10009429700
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Customer empowerment in tourism through Consumer Centric Marketing (CCM)
Niininen, Outi; Buhalis, Dimitrios; March, Roger - 2007
We explain Consumer Centric Marketing (CCM) and adopt this new technique to travel context. Benefits and disadvantages of the CCM are outlined together with warnings of typical caveats Value: CCM will be expected as the norm in the travel industry by customers of the future, yet it is only the...
Persistent link: https://www.econbiz.de/10009429702