This paper examines the processes through which a commercial bar is transformed into a hospitable space. Drawing on a study of a venue patronized by lesbian, gay, bisexual and transsexual/transgender consumers, it considers how social and commercial forms of hospitality are mobilized. The paper...

Purpose: To investigate the choice and experience attributes of core Southern UK customers/consumers concerning the buying and eating of biscuits – sweet (cookie) and savoury (cracker) - of a high premium, luxury or indulgent nature and the possible opportunity for organic or other more...

Addictive consumption is an extreme form of consumer behaviour which, until recently, has been relatively unexplored and understudied. Addictive consumers buy for motives unrelated to the actual possession of the goods, and most purchases remain unused. Feelings of anticipation and excitement...

This research explores the adoption of the Web throughout the buying process within high-value, high-involvement product categories (the car sector). Diffusion of innovations (Rogers, 1983) and innovation resistance Ram and Sheth (1989) theories are utilised and found to be useful. The research...

Consumers behaving badly online as a form of deviation perhaps epitomises producers' greatest concerns (see Experian's White Paper Report, 2001). An apparent transfer of control and power in online environments from producers to consumers could provide an answer to whether or not the World Wide...

Television formats have become a major export industry for Britain and the United States (who together account for nearly two thirds of all format hours broadcast annually worldwide). Yet, there is no such thing as a television format right under copyright law. Any producer is free to develop...

This is a pioneering study of television programmes from a brand management perspective by bringing together published literature in line with industry perspectives on programme and channel branding in the UK. The research traces the development of broadcast branding from its visual brand image...