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Applying an ecological model to social marketing communications
Lindridge, Andrew; MacGaskill, Susan; Ginch, Wendy; … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1399-1420
Persistent link: https://www.econbiz.de/10010189537
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Persuasion, marketing communication, and the metaphor of magic
Miles, Chris - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 2002-2019
Persistent link: https://www.econbiz.de/10010205943
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Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1026-1045
Persistent link: https://www.econbiz.de/10010388098
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Communication-in-use : customer-integrated marketing communication
Finne, Åke; Grönroos, Christian - In: European journal of marketing : EJM 51 (2017) 3, pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
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Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred; Schnebelen, Stefanie - In: European journal of marketing : EJM 51 (2017) 3, pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
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Just doing it : theorising integrated marketing communications (IMC) practices
Ots, Mart; Nyilasy, Gergely - In: European journal of marketing : EJM 51 (2017) 3, pp. 490-510
Persistent link: https://www.econbiz.de/10011698211
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
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Implementing integrated marketing communications (IMC) through major event ambassadors
Turner, Paul - In: European journal of marketing : EJM 51 (2017) 3, pp. 605-626
Persistent link: https://www.econbiz.de/10011698249
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Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: European journal of marketing : EJM 51 (2017) 3, pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
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Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336