-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix … tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements … improvement of marketing communication’s mix efficiency is by reallocation the leading role of advertising with public relations …

In organizational research and practice, prolific communication is significantly linked with quality leadership traits … between different communication styles to communicate clearly articulating ideas and knowledge to employee’s whenever the … between leadership communication style, personality trait and organizational productivity. The study utilized cross …